ENGLISH FOR THE AUTOMOBILE INDUSTRY PDF
English for the Automobile Industry is the ideal quick course for anyone who needs English to communicate with colleagues, Our discounted price list (PDF) . English for the Automobile Industry is part of the Express Series. It is an ideal course for students in employment, who want to communicate better in English. English for the Automobile Industry is the ideal quick course for anyone who needs English to communicate with colleagues, customers, and business partners.
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Key Features. • The full range of relevant topics including automobile componentry and design, the supply chain and production, interfacing with customers, and. English for automobile industry. Automobile. By English Club Last updated Dec 11, 0 Share. Link tải sách: Automobile Link tải Audio: Download. Express Series English for the Automobile Industry (Oxford Business English: Express Series) - Kindle edition by Marie Kavanagh. Download it once and read it.
The first of this new era, actually launched in , was the Subaru The keis were very minimalist motoring, however, much too small for most family car usage.
By the end of the sixties, however, these often two-stroke cars were being replaced by full one-litre cars with four-stroke engines, a move which was spearheaded by Nissan's Sunny. These small family cars took a bigger and bigger share of an already expanding market.
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All vehicles sold in Japan were taxed yearly based on exterior dimensions and engine displacement. This was established by legislation passed in that established tax brackets on two classifications; dimension regulations and engine displacement.
The taxes were a primary consideration as to which vehicles were selected by Japanese consumers, and guided manufacturers as to what type of vehicles the market would buy. Mazda Cosmo S , , one of first two mass-produced cars with Wankel rotary engine Exports of passenger cars increased nearly twohundred-fold in the sixties compared to the previous decade, and were now up to Rapidly increasing domestic demand and the expansion of Japanese car companies into foreign markets in the s further accelerated growth.
2014 Automobile Industry Strategy Compiled
Effects of the Arab Oil Embargo accelerated vehicle exports along with the exchange rate of the Japanese yen to the U. Passenger car exports rose from , in to 1,, in Automobile production in Japan continued to increase rapidly after the s, as Mitsubishi as Dodge vehicles and Honda began selling their vehicles in the US.
Even more brands came to America and abroad during the s, and by the s, the Japanese manufacturers were gaining a major foothold in the US and world markets. Japanese cars became popular with British buyers in the early s, with Nissan's Datsun badged cars the Nissan brand was not used on British registered models until proving especially popular and earning a reputation in Britain for their reliability and low running costs, although rust was a major problem.
The national champion, BLMC British Leyland from , was handicapped in its attempts to modernise by internal rivalries. Unattractive new products particularly the Austin Allegro and Morris Marina which were widely criticised by the motoring press, retention of legacy marques and models, labour disputes, quality issues, supplier problems and inefficient use of new equipment thwarted the dream of efficient high volume production.
Increased overseas competition, arising from lowered tariffs and membership of the European Union , and high unit costs, led to low profits, which in turn jeopardised investment plans. Although the cars continued to sell well in Britain, they were less popular on overseas markets.
2. Highlights of the strategy
As well as that, the company often produced several cars to compete in the same market sector. Japanese cars, particularly the Datsun badged cars built by Nissan enjoyed a strong surge in popularity during the first half of the s, while French carmaker Renault and West German carmaker Volkswagen also enjoyed an upturn on the British market, helped by the arrival of well received new cars, particularly the Renault 5 in and Volkswagen Golf in The fortunes of foreign carmakers on the British market were also assisted by the fact that most British manufacturers adopted the hatchback bodystyle, mostly featuring front-wheel drive, considerably later than their continental rivals.
For instance, the arrival of the front-wheel drive Volkswagen Golf hatchback in came four years before any of the four British-based carmakers had launched an equivalent car. By the time the first small British-built hatchback, the Vauxhall Chevette , was launched in , the French Renault 5 had already been in production for three years. However, British Leyland 's larger Austin Maxi had been sold with a hatchback and front-wheel drive since its launch, although it sold similar-sized cars like the Morris Marina and Triumph Dolomite alongside it as a rear-wheel drive saloon alternative, with the Dolomite being sold further upmarket than the Marina.
English for the Automobile Industry
For buyers wanting six-cylinder and larger four-cylinder engines, the Princess was launched in Chrysler launched the Alpine for this market sector in , featuring front wheel drive and a hatchback, but kept the Hunter in production alongside it until for buyers who still preferred rear-wheel drive and a saloon or estate bodystyle. At the luxury end of the market, British Leyland was actually one of the first manufacturers in the world to put a hatchback on an upmarket car when it launched the Rover SD1 in The popularity of Nissan's range of Datsun-badged cars in the s was largely down to their low prices, cheap running costs, good equipment levels and a reputation for better reliability than most British cars, although these cars also went on to gain a reputation for being prone to rust.
The Triumph Dolomite Sprint , in production from to By the UK's position as a world motor vehicle manufacturer had dropped to sixth place. The Government rejected the idea of a merger between the two companies, and instead Chrysler UK received a loan and BLMC was subjected to a series of studies to determine its future.
The Government's official BLMC enquiry, led by Lord Ryder , suggested that BLMC's strategy was sound, but required huge Government investment to improve productivity by providing mechanisation and improving labour relations.
Chrysler sold its European interests including those in the UK to Peugeot in , to allow it to concentrate on its own difficulties in America. The UK interests were renamed Peugeot-Talbot , with production of the Chrysler-developed cars continuing, with the last Rootes-developed car, the Avenger , being discontinued in Peugeot also developed a saloon version of the Alpine called the Solara , and also launched the larger Tagora , which had been in development by Chrysler when it sold its European operations.
It also replaced the entry-level Sunbeam with the Peugeot based Samba in Front-wheel drive, which had been pioneered by BMC on several new models between and , now became a common feature on family cars after decades of producing only rear-wheel drive models. The hatchback bodystyle, which had debuted in Europe on the French Renault 16 in , became more popular, with many of Britain's best selling cars being available with a hatchback by the early s.
Many Ford and Vauxhall models were also being produced at their parent company's continental factories by Ford had switched Capri and Granada production to Germany by this stage, while production of its new Fiesta supermini was divided between Britain, West Germany and a new plant in Spain from its launch.
General Motors had not only decided to make its Vauxhall and Opel badged cars mechanically identical during the s, but it had also imported some of its Vauxhall-badged cars from Opel factories in West Germany and Belgium , and its Corsa supermini Vauxhall Nova in the UK was solely assembled at a factory in Zaragoza , Spain, which opened in British Leyland's overseas outposts in countries like Italy where cars were produced under the Innocenti brand were gradually closed down or sold to other carmakers, so by the s it was entirely a British-based operation.
The Austin Metro , which was introduced in By the end of the s Ford, Peugeot-Talbot and Vauxhall GM were well integrated with their parent companies' other European operations.
BL stood alone in the UK as an increasingly junior player. As part of the drive for increased productivity in the late s, BL reduced its workforce and number of plants, and strived to centralise its management activities.
The city of Coventry suffered particularly badly, with many thousands becoming unemployed after the closure of the Triumph car factory in the city in The new car combined Honda engine and transmission designs with a BL body, as did its successor model - the Rover Series - in The next plan was to work on a new luxury car together, the end product being the Rover Series , which arrived in Although the UK political scene changed in with the election of the Thatcher government , the Government continued to support BL with funds for the development of a new mass-market model range Mini Metro , Maestro , Montego and another Honda collaboration the Rover , which were all launched between and The Metro was the most successful of these cars.
Car assembly, with the exception of Jaguars, was concentrated into two central plants — Longbridge and Cowley. Although Ford had adopted front-wheel drive for its new Spanish built Fiesta supermini in and the third generation Escort in , it had curiously retained rear-wheel drive for its larger Sierra the Cortina replacement in , although the Sierra did feature a hatchback bodystyle and was not available as a saloon until In , it recognised the continuing demand for smaller and medium-sized family saloons by introducing the Orion , which was based on the Escort floorpan.
The supermini sector had expanded rapidly since the early s. BMC's Mini had remained popular beyond its 20th anniversary, but successor organization British Leyland had started work on a more modern and practical alternative by the mid s, the final result being the Austin Metro in - the new car featured more modern styling and a hatchback bodystyle.
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New in Express Series: English for the Automobile Industry: A short, specialist English course. It is an ideal course for students in employment, who want to communicate better in English.
This short, intensive course can be completed in hours, so students make progress quickly. English for the Automobile Industry can be used as a stand-alone course, for self-study using the interactive MultiROM, or alongside a coursebook such as International Express show more. Other books in this series. English for Aviation Sue Ellis. Add to basket. English for the Fashion Industry Mary E.Even though Japan has been taken over by Mainland China as the world's largest car producer, Japanese imports continue to be widely used on streets and highways in the Chinese special administrative regions of Hong Kong and Macau.
Indian Automobile Industry Analysis
Simms acquired the British rights to Daimler's engine and associated patents and from successfully sold launches using these Cannstatt -made motors from Eel Pie Island in the Thames. Although the cars continued to sell well in Britain, they were less popular on overseas markets.
General Motors had already adopted this bodystyle with the Vauxhall Chevette which was also available as a saloon or estate and Ford with the Fiesta. Gorham, began building the Gorham and later the Lila.
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