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MARKETING ESTRATEGICO PDF

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Marketing Estrategico Pdf

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Journal of the Academy of Marketing Science, 20 4 , — Day, G. Charting new directions for marketing. Journal of Marketing, 63, 3— Doyle, P. European Management Journal, 18 3 , — Ebner, M.

How to rescue CRM. Feng, H. Marketing department power and firm performance. Journal of Marketing, 79 5 , 1— George, M. Reinventing the marketing organization. The McKinsey Quarterly, 4, 43— The organizational roles of marketing and marketing managers. Gummesson, E. Marketing de relacionamento total 3rd ed. Porto Alegre: Bookman.

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Also, if the customer does not find the brand that they usually buy, they will select another one. My solution to this tendency is to offer a new variety of products such as dietetic food, treats made of tofu and a new diversity of vegetarian food as well as organic with good flavor, and also that will satisfy the nutritional standards needed for a balanced diet.

This will implicate a high cost in production; therefore, my final product will not be cheap.

This is a significant weakness that could prevent the growth of my business. However, one way to deal with this problem is to emphasize the high quality of ingredients used in Happy and Healthy when my product is promoted. These brands have the control in the market of pet food. This kind of competition makes every day more difficult to be successful in this business.

To get in the business I have to develop the same kind of marketing strategy that my competitors do such as price, advertising on media, telemarketing, web page, yellow pages, banner ads. By doing this, my business will be at the same level of publicity and popularity. Chapter 2 Marketing Strategy for Dog Food 2. Puppies need a different balance of ingredients, and cutting back quantities for obese dogs can seriously deprive them of nutrients they need.

Happy and Healthy present a diversity of products for every nutritional needs of dogs. With the slogan Food for Champions Happy and Healthy hope to attract the attention of potential costumer who cares about the health and good shape of their dogs.

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