ARGUMENTIEREN UNTER STRESS EBOOK
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I realised this in , when I first started to share my story. I came to see that my personal story has value and can inspire others. Everyone — every company and organisation and even every product and idea — comes with their own valuable story.
To inspire our listeners and potential customers — to motivate them to buy or act — we need to be great storytellers. But if you truly want to persuade your audience; if you really want to inspire your team as a manager or leader; or if you want to transform the way others think about an idea, stop telling your story.
It is not a call to action or a compelling way to share experiences. When you tell, you expect people to listen, but what do they receive in return?
Where is the connection?
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I speak in front of over 40 people every year and reach over million people annually through social media, all by sharing my story. Yet the first time I told it could have been the last. It was my first well-paid corporate gig.
I flew business class for the first time — from Hobart to the Gold Coast, where I was picked up in a black stretch limo and taken to the Palazzo Versace hotel. The conference organisers were waiting to meet me when we drove up, and they escorted me into the lobby as if I were royalty.
I had prepared my message and I was ready to go. They ushered me onto the stage and I looked out at to people. I was sure I would impress them. I told a few jokes and made them laugh. Then I reeled off some research and statistics. I thought I was good.
In fact, I thought I was a lot better than I actually was. In reality, I was an amateur speaker trying to get a message across by entertaining and educating my audience.
Next, I told them my story. Instead, I simply went through the motions of telling them what had happened to me. A few years ago I had a car accident and I remember driving along and I fell asleep. I was told I then veered over to the wrong side of the road while I was doing kilometres. My arm was ripped off …. Rather than letting the audience see and feel how I felt at the time, I built up walls of defence.
I was trying to be emotionless on stage because my concept of a speaker was someone who was strong, powerful and successful. My concept of myself as a speaker was that I could overcome anything. I believed that I needed to tell and persuade these people that if I can do it, they could too.
At no time during my talk did I try to connect with anyone or emotionally move them. There I was on stage, laughing about how when a body part is detached from you, it becomes the property of the federal government … joking about going through airport security with a metal arm, setting off a never-ending beep and scaring everyone around me.
After having just told these people that my arm had been ripped off in a car accident and that I had been close to dying I was trying to be funny. I thought that audiences only wanted the facts — I believed that was what they expected of me. My talk was followed by half-hearted claps. Can we book you again?
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Blick ins Buch. Sam Cawthorn Autor. Leseprobe PDF. Take your audience on a journey to leave a more lasting impact Storyshowing is an instruction manual for making connections. Wie bewerten Sie den Artikel? Bitte geben Sie Ihre Bewertung ein: Bitte geben Sie Daten ein: Name oder Pseudonym.
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Mehr entdecken aus dem Bereich. And then, what hormones acted hours to days earlier to change how responsive that individual is to the stimuli that triggered the nervous system? By now he has increased our field of vision so that we are thinking about neurobiology and the sensory world of our environment and endocrinology in trying to explain what happened.
Sapolsky keeps going: How was that behavior influenced by structural changes in the nervous system over the preceding months, by that person's adolescence, childhood, fetal life, and then back to his or her genetic makeup? Finally, he expands the view to encompass factors larger than one individual. How did culture shape that individual's group, what ecological factors millennia old formed that culture?
And on and on, back to evolutionary factors millions of years old.
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The result is one of the most dazzling tours d'horizon of the science of human behavior ever attempted, a majestic synthesis that harvests cutting-edge research across a range of disciplines to provide a subtle and nuanced perspective on why we ultimately do the things we do Sapolsky builds on this understanding to wrestle with some of our deepest and thorniest questions relating to tribalism and xenophobia, hierarchy and competition, morality and free will, and war and peace.
Wise, humane, often very funny, Behave is a towering achievement, powerfully humanizing, and downright heroic in its own right. Portrait Robert M. He is a professor of biology and neurology at Stanford University and the recipient of a MacArthur Foundation genius grant.
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He lives in San Francisco with his wife, two children and dogs.And so the first category of explanation is the neurobiological one. I lost my right arm and sustained extensive injuries to my right leg. He started telling me about income protection — wanting to make sure I had the right type of insurance in place, just in case something happened to me.
Next he produced case studies of men whose situations were similar to mine: I realised this in , when I first started to share my story.
Sam Cawthorn Autor. It's the difference between giving information and taking the audience on a journey. Barash, The Wall Street Journal "A quirky, opinionated and magisterial synthesis of psychology and neurobiology that integrates this complex subject more accessibly and completely than ever I thought that audiences only wanted the facts — I believed that was what they expected of me.